Frameworks
Liquid Expectations
Understanding true competition
- •DIRECT
- •EXPERIENTIAL
- •PERCEPTUAL
3M Framework
Evaluating desirability and the right unmet need
- •MOTIVATIONS
- •MARKET
- •MECHANICS
5C Framework
Understanding innovation advantage — permission, prize, advantage
- •CUSTOMER PERMISSION
- •CAPABILITY
- •CONSCIOUSNESS
- •CATEGORY
- •COMMERCIAL
Type the component that defeats each objection